4 Eminencias del diseño del siglo XX. Nos cuentan como hicieron sus campañas de publicidad para Coca-Cola, Volvo, Alka-Seltzer y AVIS.
“Hilltop” (1971) – Harvey Gabor, Art Director.
“Forty years ago Bill Backer and myself had a wish, and that was to buy the world a Coke. I am honored to have lived long enough to see that wish become a reality.”
“Drive it like you hate it” (1962) – Amil Gargano, Art Director.
“It is an interesting idea that someone would try and resurrect work, and see if they could use that as a bridge to the current Volvo brand.”
“I Can’t Believe I Ate the Whole Thing” (1972) – Howie Cohen, Copywriter and Bob Pasqualina, Art Director
“People need to be communicated with in an emotional way, and storytelling is the best way to do that.”
“We Try Harder” (1962) – Paula Green, Copywriter
“We presented a company that was willing to work for you. It was sort of like tacking up the manifesto on the door.”